Vision and Aims

The purpose of this guidance is to help transform St George’s from its traditional historic industrial role to a lively mixed use area with its own character and identity. This will be achieved by focusing on and realising the following key aims:

Quality

Incorporating within the area, quality designed buildings and spaces which promote an attractive external environment, which maintains and enhances the historic character of the area. Humanising the Central Ring Road, by landscaping and planting and improved facilities for pedestrians, will be an important feature.

Place

Making places which are memorable and have a positive image. The creation of new public places within the area could contribute significantly to this objective.

Ease of Movement

Improving links through the area and connections to the City Centre, and railway station especially for pedestrians and cyclists by reinforcing the existing and historic street patterns of the area. Movement should be through a series of attractive spaces.

Mixed Use

Encouraging a mix of uses that will contribute to the economic and social ‘health’ of the area. A varied and intricate street life is one of the key indicators of a successful urban place.

Activity

Creating a place that is and feels busy. This is particularly important along main routes where active uses can convey vibrancy and provide safe overlooked routes for pedestrians.

Sustainability

Incorporating adaptable buildings and flexible layouts which can sustain a variety of uses and help buildings to change over time. Ensure high density development takes place adjacent to good public transport facilities.