Linear developer practice iced: the enhanced role of developers in creating successful places
Land Securities senior development manager Stephen Neal used the analogy of a simple vanilla ice cream and ice cream sundaes to contrast the traditional operation of developers taking on individual schemes and the enhanced role, which his company and others were now playing in creating places.
They were taking on the long-term responsibilities for an area and looking for long-term returns. At Victoria in London’s West End, his company’s scheme had stitched the area together. As part of the new town it was building at Ebbsfleet in Kent, the company was overseeing the provision of social and community facilities including a district heating system. This project is likely to take at least 20 years. He urged the planning system to be flexible to allow uses to be amended as demands changed.