Brownfield Market Signals

This study examines – using econometric modelling techniques – how competing greenfield land supply may be a factor in the viability of brownfield development. It shows how applying market signals through the planning process is more complex and challenging than is sometimes assumed.

It demonstrates that understanding how local land markets interact and development sites compete for investment is key to unlocking the potential of brownfield land. These interactions have been assumed, rather than explored, in local, regional and national planning strategies which have provided the foundation for urban renewal over the years.

For the first time, this study reveals the nature and potential consequences of ‘competing’ land supply and how this may affect prospects for brownfield development, and points to a new perspective on the role of market signals in planning.